Top 5 Business Influencers: Sentiment and Online Reputation Analysis [CASE STUDY]

Sentiment Lewis Hilsenteger

A study done by ReputationUP has analyzed the online reputation of the top business influencers in the world.

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(YourDigitalWall Editorial):- Miami, Florida May 12, 2021 ( – A study done by ReputationUP has analyzed the online reputation of the top business influencers in the world.

You might thoroughly examine a ranking showing what is the online image of these influencers in the business sector.  You can read the full article on the ReputationUP website.

The following parameters have been examined:

  • Results; 
  • Sentiment;
  • Positive and negative themes. 

Forbes: business influencers

Forbes magazine periodically rolls out a list of the top influencers in the world, divided into several topics, that measures followers and interactions.

Below are the top five names from the Forbes ranking list, including ten tech & business influencers. By counting the followers, we took into account all the social networks used singularly (Instagram, Facebook, YouTube and Twitter).

  • Lewis Hilsenteger: 23.661.400 followers;
  • Marques Brownlee: 22.134.492 followers; 
  • Gary Vaynerchuk: 17.860.006 followers;
  • Linus Sebastian: 14 milioni di iscritti;
  • Justine Ezarik: 12.036.942 followers.

Business influencers: the analysis

ReputationUP Study Center has analyzed the online reputation of the top 5 business influencers. The period of analysis was the week between May 1 and May 6.

The idea was to find out if the number of followers was directly proportional to the online reputation of these influencers. Here are the results for the first and fifth of the Forbes ranking.


The performance trend refers to interactions over a given period. The following concepts have been considered:

  • Mentions;
  • Like;
  • Reviews;
  • Shares;
  • Pictures;
  • Videos;
  • Articles;
  • Tags;
  • Hashtags.

A total of 18.900 results were recorded in one week with reference to the five influencers.

Marques Brownlee’s results are far superior to those of the remaining business influencers. 57.7% is about him. 

iJustine ranks second, with 19.5%.


It measures the percentage of positive or negative sentiment generated by users on social networks. The ReputationUP Study Center also calculated the net sentiment generated by the influencers on the Internet.

This data refers to the net percentage measured on a scale between -100 to 100. Such data are shown on the following graphs.

The positive sentiment towards Lewis Hilsenteger is 14,9%. While the negative sentiment is 2,6%. Thus, the net sentiment is 69,9%.

iJustine has the highest positive sentiment (47.7%) among the five. The negative sentiment is 12.3%, while the net sentiment is 58.9%.


The Study Center of ReputationUP, leader in online reputation management, has analyzed the online reputation of business influencers with the most followers on social networks.

From this analysis, the following conclusions can be drawn:

  • With the exception of Lewis Hilsenteger, the other influencers generate almost the same negative sentiment;
  • The negative sentiment towards Lewis Hilsenteger is only 2,6%.
  • iJustine is the business influencer with the highest positive sentiment (47,7%);
  • Lewis Hilsenteger, Marques Brownlee and iJustine show the highest net sentiment scores. The winner is Lewis Hilsenteger.


More Info:

[email protected]


Sara Campos

Digital PR Manager Reputation UP

[email protected]

Sentiment iJustine

Source :ReputationUP

This article was originally published by IssueWire. Read the original article here.


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