Online press release distribution websites have changed the complete outlook of the market; companies nowadays, rely heavily on these websites for PR distribution.
If you are thinking to promote your business through press releases, then you are certainly on the right track. Though press release marketing is an old tool yet it is still effective. Successfully press release distribution has always brought in great benefits to business and is continuing to do so. With the help of online press release distribution websites, you can always move towards the goals. This blog will help you in choosing the most suitable press release distributor depending upon your needs.
Before knowing the names of the top press release distributors, you should acquire knowledge of the qualities that a PR company must possess. Two important things that need to be considered before choosing a PR distributor –
Nowadays, press releases are used for several reasons – it helps in improving the social media visibility, SEO rankings, and sales of any business. You must always keep these in your mind and choose a company that offers more than one benefit of PR distribution. Check out whether or not the company offers social media reach and SEO features. Agencies that offer the inclusion of videos, images, and links must always be preferred more.
Signing up for online PR distribution services is an investment and thus, you need to invest somewhere that can bring in advantages and provide a good Return on Investment. You must always research before hiring a distributor – the SEO metric score, testimonials, client-satisfaction, B2B partners, and media pool.
Considering the above-mentioned facts, the top 10 online press distributors of 2021 have been vetted out to save both time and money. The below-mentioned PR companies have proven their efficiency in bringing in results to their clients.
Newswire tops the list – the submission press release process of this site is certainly one of the easiest; the agency approves PR distribution within hours of placing the order. The company also lets its client analyze and track the performance of the PR campaign. This PR distribution company offers the client’s own newsroom, media outreach, and RSS directories.
IssueWire appears second in this list of the top online press release distribution websites. This digital PR agency is known for its professionalism and result-driven services. The company offers all those services that are desired by a business owner. A wide range of packages can be availed of by visiting the official website, depending upon client requirements and budget. This agency also offers PR writing services to ensure that your company’s press releases are drafted by following the basic guidelines and keeping SEO in mind. The company offers the distribution of PRs to more than 150 media outlets including Google News. IssueWire targets the existing consumer base and potential customers to increase the sales of its clients. The editors review all the submitted PRs to ensure that the industry standards are maintained. The services of this company provide great value for money.
ReleaseWire is another company in this market that has earned a great reputation due to its services that make the businesses reach a vast pool of journalists or editors. Media contact management and multimedia distribution is also offered here – the company helps the businesses in reaching journalists who cover stories of similar subject matters or industries. All of these services are pretty affordable as well.
The Manufacturer PR Service
The Manufacturer PR Service has recently risen to fame and is certainly a PR agency that is worth considering. This relatively new PR Company posts instant press release in the form of written and multimedia content. The agency offers various categories – you can choose one among these depending upon your industry. If you are looking to reach audiences base on your industry, then The Manufacturer PR services are certainly one of the better options.
PR Newswire is widely recognized for its SEO functionalities – as a client, you won’t have to worry about the credibility of its services. This agency has more than 60 years of experience and almost 20000 distribution points, making it the oldest and largest PR distribution service provider. The multichannel reach of this PR agency covers more than 4500 US websites. The services offered here are a bit expensive; however, the Return on Investment is great.
Established in 2004, this online PR agency has changed the methods of press release distribution – it offers effective PR distribution services at affordable rates to almost all kinds of businesses. The agency takes pride in itself for helping its clients through impactful PR distribution to editors, print media, online media, and bloggers. The company has a database of over 50,000 members and has a distribution count of almost half a million. The agency offers a simple post for $19 per PR, visibility boost for $49 per PR, PR network plus for $89 per PR, integrated media pro for $139 per PR, and mass media visibility for $389 per PR.
This agency not only offers PR distribution but also provides PR samples and writing tips to its clients. The submission process is pretty simple and can be completed within a few minutes. Each PR is reviewed by the editors and then they get started with the distribution. The company offers Gold, Platinum, Diamond, Ultimate, and Ultimate Plus packages to its clients.
This company makes its way to this list of top 10 PR distributors due to its affordable rates and a huge network. NewswireNEXT distributes press releases to over 500 news sites, which is way greater compared to any other press release site. It offers Basic, Standard, Standard+, Lite, and Elite packages – the Standard and Lite plan consists of only distribution services, while the Standard+ and Elite plans consist of writing and distribution services.
PR.com is a free digital PR distribution that shares client PRs to 3rd parties, news websites, search engines, and RSS feeds. The agency also offers paid services, the reach of which are way greater.
This company also offers free PR distribution services, which includes a search engine optimized page, a PDF version, links in the PR content, video press releases, and options to choose target regions/industry. The distribution services cover search engines, social media platforms, press room, and RSS feeds.
There are many ‘experts’ who suggest businesses not to use a press release and according to them, PRs are no longer relevant to the modern industrial setting. However, PR practitioners have argued against this statement and still consider PR distribution as one of the most effective ways of bringing in SEO benefits.
A press release contains all the latest information or news about a company that must be shared with the audiences and potential consumers to catch their attention and increase sales. Press releases have been in the market for so long, and it can be said that its importance hasn’t waned even a single bit.
Choosing a reliable PR distribution agency is important for the success of the PR campaign of any organization or individual. However, before choosing one, you must always conduct market research on the effectiveness of the services and the package rates.