Press releases are an extremely popular medium for spreading the news about a company, its products, and services, and a press release website can help to do that.
The advent of the digital marketing industry also marked the emergence of press releases as one of the most strategic and useful marketing techniques for the promotion of the brand and its products and services. Press Releases have been proven to come in handy when the aim is to inform the media and the public about a special or a specific aspect of the business. It helps tweak the interest of the consumers about that particular brand and what it has to offer, helping the brand increase its publicity and ROI.
In order to publish successful press releases, a brand takes the help of a press release website. But what exactly is a press release and how do they work? Keep reading to know more:
What is a Press Release?
A press release is a brief, engaging news story written for a target audience to grab their attention about an event or product. It includes all the necessary information that would enable a journalist to produce his/her own story based on it. It outlines all the major facts of the news or event in a crisp journalistic way.
Press Release Submission: How is It Done?
Press Release submission refers to the process of writing the latest news, events, products, and services of a business or a company and then submitting it to a journalist or to a press release website to gain more sales and traffic. Before these websites came into existence, companies had to search for journalists using their websites and then pitch their stories individually, which was not only hectic but also a slower process. Press Releases, when backed by immaculate SEO techniques like backlinks and hyperlinks, can attract journalists and interested consumers much more easily and in a more straightforward manner.
Types of Press Release Services:
There are two categories of Press Release Services:
The paid Press Release services require a fee for a business to submit press releases. The amount is charged keeping in mind that they will be providing the company with more than just the basic services. They ensure better media coverage and help the brand achieve a better ROI. Having a wider reach among major media and news outlets, increase the chances of getting a better reach.
Free Press Release services provide customers with only basic services. If the aim is to achieve a massive media reach, this is not an option to look for. It is always advisable to make an informed choice based on the needs and objectives of the brand.
Pros and Cons:
There are always two faces of a coin and one must consider both before making a decision.
- Simplifies the process of getting the news to reach a wider audience.
- Backlinks help improve traffic.
- Helps build trust and reputation.
- Quick access to the best media organizations.
- Due to the lack of direct contact with journalists, good public relation is hard to build up.
- Direct pitching ensures a better media coverage guarantee.
When it comes to Press Release Websites, the choices are immense. It is advisable to go through the services that each site offers and make an informed choice based on the business or the brand’s requirements.