There is no way to deny the fact that press releases are the most important business documents in terms of marketing efficiency. Learn how to use quotes in press releases.
Press releases are one of the most important business tools that are widely used by every other industry and businesses to gain attention from the niche. It is considered to be one of the most authentic business documents that are trusted by journalists, marketers, and media experts. However, journalists today are struggling with the number of press releases they receive per week. With so many brands and businesses embarking on the Pr distribution, it has become quite difficult to stand out among the horde of others. Utilizing quotes in press releases can be an effective idea to stand out, as quotes can be copied by others since they are organic and usually provided by a person inside the company.
Quotes can also help to humanize the press release content with a vocal and emotional tone that resonates with online readers. Adding quotes can also help to drive more traffic and online engagement, as it turns a mundane business announcement into an interesting story to read. If you are looking forward to our quotes in PR, here is a complete guide to help you out.
Why Quotes in PR are Important?
Press releases can be considered as one of the most powerful tools for storytelling, and what adds more depth and personality to the story are quotes. PRs are crafted thoughtfully, and utilizing quotes in the right way can help to highlight the key message while building more credibility in the competitive market. Whether those quotes are generated via third-party validation or experts from inside the organization, they can help to reinforce the brand values through the content.
Adding quotes to a PR can also help to enhance readability for the content and make it more engaging for the readers, rather than being regular, flat news with information. Well-written press release quotes can help to gain more attention from the media, beyond just readers. As a result, it can also improve the chances of media pickups. Quotes can offer media-ready soundbites that are preferred by journalists to feature in their stories.
Formatting Quotes for Press Releases –
- Quotation Marks – Every quote needs to be added, enclosed in double quotation marks, which helps to distinguish them in the whole content.
- Attributing Quotes – Attribute every speaker with their full name and designation after using their quotes in the press release content.
- AP Style Guidelines – Make sure to follow the Associated Press style guidelines, where you will know more about the right punctuation and capitalization. This helps to make the quote more media-ready and can be directly used to publish the story further.
- Breakdown Long Quotes – If the quotes are too long, readers might not want to read the whole. Instead of long quotes, you can use short quotes to break them down into bite-sized pieces and make it easier to read for online readers.
- Pull Quotes – You can always use pull quotes that are set aside from the content with a bigger font or even a different font to make it stand out strikingly in the PR content.
Placement of Press Release Quotes –
- Beginning
Utilizing quotes at the beginning can help to gain attention early on, even if the readers have not read through the whole content. It helps to gather user attention right away while setting the tone for the business announcement. It helps to establish a human perspective, which makes it more authoritative. When you are announcing a major milestone or adding a bold statement, adding quotes in the beginning is the best choice.
- Middle
By adding quotes in the middle, you can support the key message. This placement comes after you have already provided the main details, and now it is time to add insight to factual information. This quote appears after readers have already received the context for the story. The quote helps to justify the context of the PR story offered to the readers.
- End
Adding quotes at the end can help to create a lasting impression in the market as well as among the readers. It works like the final takeaway or instruction to a call-to-action with the help of a forward-looking statement. The end can quite help to reinforce further engagement while asserting the company’s vision or business goals.
5 Tips for Using Quotes in PR Effectively –
- Quotes from the Right People
If influential voices can endorse your business, it can provide a lot of gravity to your self-promotion. You can get quotes from everyone, whether normal executives or CEOs of the company. You can also generate quotes from stakeholders or the wide and loyal customer base. You can easily find diverse voices, and it is your duty to get the quote from the right people that align with the PR story.
- Interactive and Conversational
The best quotes are those that feel like a human telling right now. It should be very conversational and simple enough to make sense to everyone. This interactive approach offers a more human-sounding vibe that is preferred by the niche customers.
- Concise and Easy to Read
A press release is a brief document, and the quotes in it should not be too long either. It should be concise and easy to read for all kinds of users online. Remove all the unnecessary words and utilize them where it is required. Make sure to provide clear statements only.
- Forward-looking Statements
You can also offer your business pipeline and goals for the coming year that showcase relevant growth and ambition. Try to trigger enthusiasm with more emotionally engaging quotes.
- Provide Critical Insight
A press release quote can help to bring a fresh perspective as well as emotional insight. Try not to repeat the process as it can bore people quickly. The insights can be utilized for the next campaign.
Writing a press release along with quotes is not that easy, and you need professional help in this case. It is recommended to hire a professional PR agency for that task, which can guide you better.